River Milnes: Author

Strategic Marketing Manager at Performatec

River is an experienced marketing professional with close to two decades of expertise in B2B marketing, specialising in industries such as mining, manufacturing, engineering, construction, and AI.

As the contracted Marketing Manager for Performatec, River leads all marketing efforts, focusing on enhancing brand visibility, driving web traffic, and delivering measurable results.

Proven Industrial Sector Specialist

With an MBA (Strategic Marketing Maj) and a wealth of experience across various heavy industrial sectors, River has consistently delivered impactful marketing strategies that align with business goals.

At Performatec, River plays a pivotal role in:

  • Developing and executing comprehensive marketing campaigns.
  • Managing digital marketing scope - including web design, development and optimisation
  • Enhancing customer engagement through targeted content strategies.

Extensive Technical Writing Experience

River is also an accomplished technical writer with a strong background in producing white papers, case studies, and long-form articles tailored to the needs of the manufacturing and industrial sectors.

With a genuine interest in industrial technology, River's ability to translate complex technical concepts into clear, actionable insights has made him a trusted voice.

Core Competencies

  • B2B Marketing Strategy & Client Value Realisation
  • SEO & Web Development
  • Brand Positioning & Management
  • Technical Copywriting & Content Creation
  • Data Analytics & Insights-Driven Decision-Making
  • Project Management & Team Leadership
Portrait of staff member
River
Strategic Marketing Manager